The DAIS 2020 Mood Board
2020 has given us a new lens to look forward with & 20 memories we will always look back on 2020 changed the world completely and altered behaviours, processes, brands, how businesses operate and how we socialise. Throughout it all,…
How to Build a Brand That Connects to Every Stakeholder
Engaging stakeholders is fundamental to building a successful brand, from employees and board members to new customers and loyal brand lovers. A key part of engagement is crafting a strong brand personality, which requires building perception from the ‘outside in’…
The Power of Positive Disruption
The term ‘positive disruption’ is commonly used in brand marketing to describe when a brand, campaign or product challenged the thought cycles and expectations of a market in a positive way. This disruption gets people thinking about your brand, particularly…
Amplify Your Brand Marketing Strategy with Automation
Your marketing strategy can only be as effective as the resources you have to create, deploy, measure and tweak it. Marketing automation is a key tool for businesses, both big and small, to improve customer experience, boost sales and streamline…
Small but mighty digital solutions for your business
Small and medium-sized businesses have had to adopt digital solutions to adapt to changing circumstances and many have felt overwhelmed by the choices and worried about investing in the wrong digital tech. Digitisation is beneficial for all businesses and digital…