10 Ways to Spend the QLD Government’s Digital Marketing Grant
Are you a small business that has been adversely impacted by the Covid-19 restrictions? Looking for digital marketing support to get your business back on track and growing? The Queensland Government has released a new round of Small Business Adaptation…
Our Favourite Creative Solutions During Covid-19
National and global crises have been the catalyst for creative and innovative businesses, technology, campaigns and even ways of thinking, throughout history. At DAIS, we are passionate about creative problem-solving and believe creativity is key to the most innovative and…
Will Your Brand Thrive on the Other Side?
Brands need to be built for the future, to adapt to change, challenges and to continually improve. Future-proofed brands are highly competitive and more resilient during economic downturns, turnover slumps and even global pandemics. Covid-19 has turned the world upside…
The Rise of Cause-brand Alliances
In an age where consumers are increasingly viewing brands that are aligned with social causes more positively, should more brands be implementing cause-brand alliances? The recent bushfires in Australia, dubbed the ‘black summer fires’, saw the destruction of homes, businesses…
A Holiday Built on Brands
‘Twas the night before Christmas, when under every tree There were presents a plenty, so many brands you can see. Each one a direct purchase from a large-scale campaign, Oh, how we love Christmas, and the brands that do reign.…
The DAIS Book of Colour – 9th in our ten year series
The ‘DAIS Book of…’ series is our passion project, written and designed annually by the DAIS team as a personal thank you to our clients and supporters. With our tenth and final book being released very soon (stay tuned for…
Amplifying Your Brand
Getting ready in the morning, you might ask Siri about the weather so you can dress appropriately. On the way to work you listen to a podcast and during the day you flow through your work with a Spotify playlist.…
The Perfect Balance
Walk into any workplace and you’ll find people with different values, beliefs and ways of thinking. Some are logical, preferring to work with data, while others adopt a more expressive and emotional approach. So what is the glue that holds…
Forget me not
How much do you remember about the brands you interact with? Do you recall their colours? Their packaging? Slogan? Have you ever found yourself singing the Vegemite jingle or spot that particular shade of aqua blue and think of…
Colour Models & Systems
RGB, CMYK, PMS, - what the Hex does it all mean? What do I really need to know? (And why so many acronyms?!) Colour models and systems can be confusing when it comes to finding what best suits your project,…