Our Favourite Creative Solutions During Covid-19
National and global crises have been the catalyst for creative and innovative businesses, technology, campaigns and even ways of thinking, throughout history. At DAIS, we are passionate about creative problem-solving and believe creativity is key to the most innovative and…
Will Your Brand Thrive on the Other Side?
Brands need to be built for the future, to adapt to change, challenges and to continually improve. Future-proofed brands are highly competitive and more resilient during economic downturns, turnover slumps and even global pandemics. Covid-19 has turned the world upside…
The Rise of Cause-brand Alliances
In an age where consumers are increasingly viewing brands that are aligned with social causes more positively, should more brands be implementing cause-brand alliances? The recent bushfires in Australia, dubbed the ‘black summer fires’, saw the destruction of homes, businesses…
Forget me not
How much do you remember about the brands you interact with? Do you recall their colours? Their packaging? Slogan? Have you ever found yourself singing the Vegemite jingle or spot that particular shade of aqua blue and think of…
Creative Types – What’s Yours?
[vc_row type="in_container" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/1"][/vc_column][/vc_row][vc_row type="in_container" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/1"][image_with_animation image_url="4163" alignment="center" animation="None"][/vc_column][/vc_row][vc_row type="in_container" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" width="1/1"][vc_column_text]The DAIS team recently stumbled upon a…
Always Check, Then Check Again
We’ve all been there. You’ve spent hours working on an important document, continually scanning over and over to find traces of error and it’s only until after you’ve hit print that you find you’ve used a ‘no’ instead of a…
Razor Burn
A brand is a living thing. It’s not just a logo or a look, but a complex mix of everything a company does, how it talks, how it behaves, what it stands for, what it sells. All of these different…