How to Build a Brand That Connects to Every Stakeholder
Engaging stakeholders is fundamental to building a successful brand, from employees and board members to new customers and loyal brand lovers. A key part of engagement is crafting a strong brand personality, which requires building perception from the ‘outside in’…
The Power of Positive Disruption
The term ‘positive disruption’ is commonly used in brand marketing to describe when a brand, campaign or product challenged the thought cycles and expectations of a market in a positive way. This disruption gets people thinking about your brand, particularly…
Amplify Your Brand Marketing Strategy with Automation
Your marketing strategy can only be as effective as the resources you have to create, deploy, measure and tweak it. Marketing automation is a key tool for businesses, both big and small, to improve customer experience, boost sales and streamline…
Small but mighty digital solutions for your business
Small and medium-sized businesses have had to adopt digital solutions to adapt to changing circumstances and many have felt overwhelmed by the choices and worried about investing in the wrong digital tech. Digitisation is beneficial for all businesses and digital…
Our Favourite Creative Solutions During Covid-19
National and global crises have been the catalyst for creative and innovative businesses, technology, campaigns and even ways of thinking, throughout history. At DAIS, we are passionate about creative problem-solving and believe creativity is key to the most innovative and…
Will Your Brand Thrive on the Other Side?
Brands need to be built for the future, to adapt to change, challenges and to continually improve. Future-proofed brands are highly competitive and more resilient during economic downturns, turnover slumps and even global pandemics. Covid-19 has turned the world upside…
The Rise of Cause-brand Alliances
In an age where consumers are increasingly viewing brands that are aligned with social causes more positively, should more brands be implementing cause-brand alliances? The recent bushfires in Australia, dubbed the ‘black summer fires’, saw the destruction of homes, businesses…
Amplifying Your Brand
Getting ready in the morning, you might ask Siri about the weather so you can dress appropriately. On the way to work you listen to a podcast and during the day you flow through your work with a Spotify playlist.…
The Perfect Balance
Walk into any workplace and you’ll find people with different values, beliefs and ways of thinking. Some are logical, preferring to work with data, while others adopt a more expressive and emotional approach. So what is the glue that holds…
Forget me not
How much do you remember about the brands you interact with? Do you recall their colours? Their packaging? Slogan? Have you ever found yourself singing the Vegemite jingle or spot that particular shade of aqua blue and think of…