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Step
1
of
11
9%
Our brand name is unique in our industry and marketplace.
Our brand name is unique in our industry and marketplace.
*
Yes
No
Our brand is a registered trademark with IP Australia.
Our brand is a registered trademark with IP Australia.
*
Yes
No
Our brand has a unique and recognisable visual style.
Our brand has a unique and recognisable visual style.
*
Yes
No
Our target client understands what we do and what we deliver.
Our target client understands what we do and what we deliver.
*
Yes
No
We can describe our perfect client and what they want from us.
We can describe our perfect client and what they want from us.
*
Yes
No
We have a clearly defined brand personality and voice.
We have a clearly defined brand personality and voice.
*
Yes
No
We have a brand purpose statement and everyone in our team knows what it is.
We have a brand purpose statement and everyone in our team knows what it is.
*
Yes
No
We document and follow a customer touchpoint process.
We document and follow a customer touchpoint process.
*
Yes
No
We have up to date brand standard guidelines that are consistently followed.
We have up to date brand standard guidelines that are consistently followed.
*
Yes
No
We have a team induction book to introduce new staff to our brand.
We have a team induction book to introduce new staff to our brand.
*
Yes
No
Health Check Complete
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First Name
*
Last Name
*
Role
Email
*
Phone Number
*
Brand Governance Total
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Brand Personality Total
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